Proprietors,
The Downtown PourHouse
The Downtown PourHouse
Partners Damon Jerden '07, Chuck Zell '03 & Ivan Isolica '02
(Damon studied Entrepreneurship in the College of Business)
q: What do you do?
All: Run Orlando's newest bar located at 20 South Orange Ave (next to Jimmy John's and across from Pita Pit), scheduled to open in early December '09. Since signing the lease on September 21, we've personally done a lot of the work on the interior with finishings in stone and pecky cedar. It's comfortable, not too clubby or loungy, and we'll also be open for lunch.q: What's your favorite part of the job?
Chuck: Working with my friends, and our relationship with each other.q: What's the greatest challenge?
Ivan: Learning the system, and what goes into building a bar.
Chuck: The permitting process; being at the City's mercy.q: Do you stay in touch with any other UCF hospitality alums?
Ivan: Being away from my wife and kids.
All: Many including Justin Hermey '02 and Eric Isolica '02, as well as professors Bob Ashley, Dr. Bill Fisher and Dr. Chris Muller.q: Outside work...you're most likely to be seen?
Chuck: Downtown.q: Your biggest accomplishment since graduating, outside your career?
Ivan: At home.
Damon: All of the above.
Chuck: Starting a vodka company. If Bacardi buys it, I'll retire.q: How did UCF prepare you for what you do?
Ivan: My wife and kids, who are ages 13, three and two years old.
Damon: Staying in touch with my high school and college friends.
Chuck: The hands on-experience including the Quantity Food Preparation class and Chris Muller's class where we created our own restaurant concept were a big help in this venture as well as my career at T.G.I. Friday's and Rhythm & Flo, my previous bar.q: How could the hospitality program have been better?
Damon: Meeting all kinds of people with different personalities, and experiencing different cultures, prepared me for this industry.
Chuck and Ivan: It didn't include the entrepreneurship part of the puzzle, which is most of what we do every day. The curriculum should include: raising funds for your venture, different types of taxation, promissory notes and leases, permitting and inspections.q: A UCF memory?
Chuck: Football games and tailgating.q: Favorite meal in Orlando?
Ivan: My cool professors, who I've found out since I graduated are even cooler than I thought.
Damon: Our fraternity, ΣΑΕ (all three are members).
Chuck: The black and blue sandwich at Brix.q: On your iPod?
Ivan: Sushi at Amura.
Damon: Sushi at Fuji Sushi.
Chuck: Country and Classic Rock.q: Little known fact about you?
Ivan: Everything but Heavy Metal.
Damon: Everything but Hip Hop.
Chuck: I'm a UCF legacy. My dad graduated from UCF in 1972.
Ivan: I have a twin brother, who also has a hospitality degree from UCF.
Damon: I'm passionate about learning.
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